Hello there! I'm a digital enthusiast with a healthy (pending on who you ask) curiosity for technology and innovation. It has grown into a focused career dedicated to harnessing its power strategically.
Beyond the surface of performance marketing, I've dived deep into the heart of digitalization's impact on individuals and businesses. This exploration has revealed opportunities and challenges alike, driving me to lead teams in crafting strategies that drive tangible growth.
My mission is simple: to reshape the narrative of digital transformation, embracing its complexities while channeling its potential for genuine value.
Experience
2022 - Present
Global Customer & Digital Analytics Lead - TVH
Developing the digital & customer analytics capability of TVH together with a team of analysts & dat scientists.
2021 - 2022
Global Digital Marketing Lead - TVH
Together with the digital experts & agencies, we boost TVH's digital sales machine by optimising tactics, automating processes, implementing new technologies and using data in a smart way.
2020 - 2021
Analytical Translator - Colruyt Group
Guide operation units to identify and adopt business strategy through analytics.
- Identify business opportunities through additional data collection and analytical capabilities
- Advise & define the data strategy component in the business plan of different brands
- Translate the data strategy component of strategic plan into an analytical roadmap
- Shape and define projects to execute roadmap
- Train teams & provide troubleshooting support during realization of roadmap projects
2019 - 2020
Data & Performance Manager - Colruyt Group
As Data & Performance Manager I coordinated our data-team on:
- Data-strategy: helping our teams to better understand the impact that data could have on our business and to define a solid strategy, as well as a concrete roadmap (including project deliveries by internal & external parties and data solution support) in order to realize this impact.
- Performance management: coaching teams & colleagues on the use of data and BI, as well as keeping track of the different team and business KPI’s in order to achieve our targets.
2017 - 2019
Online Acquisition Manager - Colruyt Group
The responsibility of the Online Acquisition Manager at ColliShop (part of Colruyt Group) was to focus on online media strategies and holistic planning approaches across Search, Social, Display, Mobile, Video, Affiliate and Programmatic channels.
2014 - 2017
Digital Performance Consultant - iProspect
My goal was to translate the marketing strategy of a client in to a profitable and performing digital strategy. With the right insights and tools I tried to reach clients goals and provide them with new business & marketing opportunities.
