Anton De Vis

I'm a Nineties Kid. From the year that Operation Desert Storm was not yet a video game, we had to say goodbye to the fantastic Freddie Mercury and the first web browser was launched. The latter fact may already have been an indication of my current obsession with digitisation & technology.

Marketing & data, for example, put me on the edge of my seat. Where there used to be admiration and enthusiasm for those domains, there is now suspicion & aversion. Some even compare marketers to politicians. That is why I gonna try to change this perception (in co-creation with organisations) by, for old time sake, creating added value for consumers AND organisations in the most ethical way possible.

We could really do better, you know.

What I Do

Customer Intelligence

To build deeper customer relationships, create sustainable profitability and improve strategic decision-making it's important to focus on captivation, contextualisation and activation your customer information.

Digital & Data Strategy

Supporting you with the definition & implementation of a solid strategy with a direct link to the business objectives, as well as a translation of this strategic component into a concrete roadmap that will optimise processes and improve customer experience.

Digital Coach

Coaching of your people, during a digitisation trajectory is key for the overall succes. Their commitment to the purpose, training and awareness around the project are a fundamental necessity in any transition.

Performance Marketing

Based on data, innovation & technologies we set up data-driven marketing initiatives & campaigns that contribute to the overall business goals & KPIs.

Good to know

My personality is described as 'The Advocate'. This personality type is defined as having the Introverted, Intuitive, Feeling, and Judging traits. This combination makes these personalities stand out uniquely with a quiet, principled version of humanism. They think and feel with a depth that brings challenges as well as opportunities. Want to know more about my personality? Check 16personalities.com

My diversions

Event Management

Web Design

Running

Photography

Travelling & Hiking

Volunteering

Details

Adress

Waversesteenweg 62/3A

3090 Overijse - Belgium

Contact

(+32) 0479 38 67 11

hello@antondevis.com

Birthday - 20/03/1991

Driver's Licence - B

Resume

+6 Years of Experience

Work

2021 - current
HakunaMaData

Digital Strategy & Analytics Consultant

As a freelance consultant I'm supporting businesses on the following topics:

‣ Customer Intelligence
‣ Performance Marketing
‣ Digital & Data Strategy
‣ Digital Coach

2020 - 2021
Colruyt Group

Analytical Translator

Guide operation units to identify and adopt business opportunities through analytics.

Identify business opportunities through additional data collection and analytical capabilities

Advise & define the data strategy component in the business plan of different brands

Translate the data strategy component of strategic plan into an analytical roadmap

Shape and define projects to execute roadmap

Train teams & provide troubleshooting support during realization of roadmap projects

2019 - 2021
De Ruimtevaarder

Digital Consultant & Photographer

Freelance (Self-Employed)

Consulting small and medium-sized enterprises on marketing strategies and execution to grow their business.

Under the same flag I provide photography & content creation services as well.

2019 - 2020
Colruyt Group

Data & Performance Manager

As Data & Performance Manager I coordinated our data-team on:

Data-strategy: helping our teams to better understand the impact that data could have on our business and to define a solid strategy, as well as a concrete roadmap (including project deliveries by internal & external parties and data solution support) in order to realize this impact.

Performance management: coaching teams & colleagues on the use of data and BI, as well as keeping track of the different team and business KPI’s in order to achieve our targets.

2017 - 2019
Colruyt Group

Online Acquisition Manager

The responsibility of the Online Acquisition Manager at ColliShop (part of Colruyt Group) was to focus on online media strategies and holistic planning approaches across Search, Social, Display, Mobile, Video, Affiliate and Programmatic channels.

 

2016 - 2017
Dentsu - iProspect

Digital Performance Consultant

As a Performance Specialist it was my goal to translate the marketing strategy of a client to a profitable and performing digital strategy. With the right insights and tools I tried to reach clients goals and provide them with new business & marketing opportunities.

2014 - 2016
Dentsu - iProspect

PPC Consultant

At iProspect I managed the pay-per-click advertising campaigns for different clients in different verticals (travel, banking, insurance, automotive, health,...). This included the strategy, design, implementation, and analysis of ad, keyword and display performance.

 

Education

2016
Squared Online

Digital Marketing Leadership

A virtual (modular) course over a 5-month period that I followed together with other Dentsu colleagues from all around the world. Every module touched on specific digital channels and features to develop & expand my digital knowledge and leadership skills. (Squared Online is part of Google)

2012 - 2014
KU Leuven

Master of Communication Sciences

Major: Strategic Communication

Dissertation: "What's in a tweet?" - A quantitative content analysis: @FoxNews vs. @VTMNIEUWS

2009 - 2012
UC Leuven

Bachelor in Business Management

Major: Marketing & Communication

4-months aboard as part of the Erasmus Program @ Corvinus University of Budapest

Knowledge & Experience

Customer Intelligence

85%

Performance Marketing

95%

E-commerce Management

65%

Data Strategy

75%

Objectives & Key Results (OKRs)

65%

Languages

Dutch

100%

French

50%

English

80%

German

30%

Training & Certification

Programmatic Masterclass

A two-day course that will help you use the power of automation and integration to transform marketing and combine data sources to be relevant on the right moments You will make the best use of (dynamic) creatives , define the right set of KPI’s and establish the right tech infrastructure. In addition you will rethink people, skills and processes, your organisation & partners and, in turn create better, collaborative relationships between all key stakeholders (source: google.com).

Brand Solutions Masterclass

The top 10% of graduates of the Squared Online Program for Digital Marketing Leadership were invited for a 2-day workshop in the Google Offices (New York) organised by Google Digital Academy. The workshop simulated a 'digital first' pitch for a fictive brand and how to prepare for it.

Google Certification

  • Google Adwords
  • Google Analytics
  • Google Shopping
  • Search Ads 360
  • Marketing Fundamentals
  • Doubleclick for Search

Bing Ads Certified

  • Increase your Microsoft Advertising proficiency
  • Optimize ad campaigns
  • Maximize your reporting & tools knowledge

(source: bing.com)

Marin Search Certification

Certification for the use of Marin Software for Search. Identify growth opportunities and maximize revenue across publishers, including Google, Bing, Apple Search Ads, and more. Apply audience, revenue, and contextual data from any source to drive campaign performance and growth. (source: marin.com)

Skilled with

Adobe Cloud

Photoshop - Lightroom - Illustrator - InDesign

BI-Tools

PowerBI - Tableau (basic)

Digital Analytics

Google Marketing Platform - Adobe Marketing Cloud - Marin Software (basic) - Google Tag Manager (basic)

Advertising Platforms

Facebook - Google Adwords - Awin - ProducsUp - Doubleclick

Others

Wordpress - Mailchimp - Office 365 - MacOS

Contact Me

Portfolio

My Works
Webdesign Kiné & Osteo Tervuren

Webdesign Kiné & Osteo Tervuren

Web Design
Visual Identity – IBW

Visual Identity – IBW

Graphical Design
Visual Identity – Kaspaar

Visual Identity – Kaspaar

Graphical Design
Architecture Photography 1

Architecture Photography 1

Photography
Portrait 1

Portrait 1

Photography
Kaspaar – Traiteur

Kaspaar – Traiteur

Web Design
Landscape Photography 1

Landscape Photography 1

Photography
De Ruimtevaarder Photography

De Ruimtevaarder Photography

Web Design
Inspired by Wood

Inspired by Wood

Web Design
Slinkse Sinkse Festival

Slinkse Sinkse Festival

Web Design
Product Photography 1

Product Photography 1

Photography
Landscape Photography 2

Landscape Photography 2

Photography
Nature Photography 1

Nature Photography 1

Photography
CVS Willems

CVS Willems

Web Design
Drone Photography 1

Drone Photography 1

Photography
Logo Design 1

Logo Design 1

Graphical Design
De Witte Kwikstaart Verzekeringen

De Witte Kwikstaart Verzekeringen

Web Design
Tastoe: Logo & Packaging Design

Tastoe: Logo & Packaging Design

Graphical Design
Floorplan – Carnaval Event

Floorplan – Carnaval Event

Graphical Design
Graphical Elements Festival Stage

Graphical Elements Festival Stage

Graphical Design
Traffic Plan – Agricultural Company

Traffic Plan – Agricultural Company

Graphical Design
GV Tuinen

GV Tuinen

Web Design
Youth Movement Badge

Youth Movement Badge

Graphical Design

Contact

Get in Touch
image

(+32) 0479 38 67 11

Overijse

hello@antondevis.com

Freelance Available

How Can I Help You?

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