2021 - current

Digital Strategy & Analytics Manager

As a independent consultant I'm helping businesses on the following topics:

  • Customer Intelligence
  • Digital Transformation
  • Performance Marketing
  • Digital & Data Strategy
  • Digital Coach

2020 - 2021
Colruyt Group

Analytical Translator

Guide operation units to identify and adopt business opportunities through analytics.

Identify business opportunities through additional data collection and analytical capabilities

Advise & define the data strategy component in the business plan of different brands

Translate the data strategy component of strategic plan into an analytical roadmap

Shape and define projects to execute roadmap

Train teams & provide troubleshooting support during realization of roadmap projects

2019 - 2021
De Ruimtevaarder

Digital Marketing Specialist

Side-hustle under the brand "De Ruimtevaarder"

Supporting small and medium-sized enterprises on marketing strategies & execution to grow their business. Focus on webdesign (wordpress), E-mail Campaigns (MailChimp) and Paid Media (Facebook & Google Ads).

Under the same name I provide photography & content creation services as well.

2019 - 2020
Colruyt Group

Data & Performance Manager

As Data & Performance Manager I coordinated our data-team on:

Data-strategy: helping our teams to better understand the impact that data could have on our business and to define a solid strategy, as well as a concrete roadmap (including project deliveries by internal & external parties and data solution support) in order to realize this impact.

Performance management: coaching teams & colleagues on the use of data and BI, as well as keeping track of the different team and business KPI’s in order to achieve our targets.

2017 - 2019
Colruyt Group

Online Acquisition Manager

The responsibility of the Online Acquisition Manager at ColliShop (part of Colruyt Group) was to focus on online media strategies and holistic planning approaches across Search, Social, Display, Mobile, Video, Affiliate and Programmatic channels.


2016 - 2017
Dentsu - iProspect

Digital Performance Consultant

As a Performance Specialist it was my goal to translate the marketing strategy of a client to a profitable and performing digital strategy. With the right insights and tools I tried to reach clients goals and provide them with new business & marketing opportunities.

2014 - 2016
Dentsu - iProspect

PPC Consultant

At iProspect I managed the pay-per-click advertising campaigns for different clients in different verticals (travel, banking, insurance, automotive, health,...). This included the strategy, design, implementation, and analysis of ad, keyword and display performance.



Squared Online

Digital Marketing Leadership

A virtual (modular) course over a 5-month period that I followed together with other Dentsu colleagues from all around the world. Every module touched on specific digital channels and features to develop & expand my digital knowledge and leadership skills. (Squared Online is part of Google)

2012 - 2014
KU Leuven

Master of Communication Sciences

Major: Strategic Communication

Dissertation: "What's in a tweet?" - A quantitative content analysis: @FoxNews vs. @VTMNIEUWS

2009 - 2012
UC Leuven

Bachelor in Business Management

Major: Marketing & Communication

4-months aboard as part of the Erasmus Program @ Corvinus University of Budapest

Knowledge & Experience

Customer Intelligence


Performance Marketing


E-commerce Management


Data Strategy


Objectives & Key Results (OKRs)











Training & Certification

Programmatic Masterclass

A two-day course that will help you use the power of automation and integration to transform marketing and combine data sources to be relevant on the right moments You will make the best use of (dynamic) creatives , define the right set of KPI’s and establish the right tech infrastructure. In addition you will rethink people, skills and processes, your organisation & partners and, in turn create better, collaborative relationships between all key stakeholders (source:

Brand Solutions Masterclass

The top 10% of graduates of the Squared Online Program for Digital Marketing Leadership were invited for a 2-day workshop in the Google Offices (New York) organised by Google Digital Academy. The workshop simulated a 'digital first' pitch for a fictive brand and how to prepare for it.

Google Certification

  • Google Adwords
  • Google Analytics
  • Google Shopping
  • Search Ads 360
  • Marketing Fundamentals
  • Doubleclick for Search

Bing Ads Certified

  • Increase your Microsoft Advertising proficiency
  • Optimize ad campaigns
  • Maximize your reporting & tools knowledge


Marin Search Certification

Certification for the use of Marin Software for Search. Identify growth opportunities and maximize revenue across publishers, including Google, Bing, Apple Search Ads, and more. Apply audience, revenue, and contextual data from any source to drive campaign performance and growth. (source:

Skilled with

Adobe Cloud

Photoshop - Lightroom - Illustrator - InDesign


PowerBI - Tableau (basic)

Digital Analytics

Google Marketing Platform - Adobe Marketing Cloud - Marin Software (basic) - Google Tag Manager (basic)

Advertising Platforms

Facebook - Google Adwords - Awin - ProducsUp - Doubleclick


Wordpress - Mailchimp - Office 365 - MacOS

Contact Me

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