2021 - currentHakunaMaData
Digital Strategy & Analytics Manager
As a independent consultant I'm helping businesses on the following topics:
- Customer Intelligence
- Digital Transformation
- Performance Marketing
- Digital & Data Strategy
- Digital Coach
2020 - 2021Colruyt Group
Guide operation units to identify and adopt business opportunities through analytics.
Identify business opportunities through additional data collection and analytical capabilities
Advise & define the data strategy component in the business plan of different brands
Translate the data strategy component of strategic plan into an analytical roadmap
Shape and define projects to execute roadmap
Train teams & provide troubleshooting support during realization of roadmap projects
2019 - 2021De Ruimtevaarder
Digital Marketing Specialist
Side-hustle under the brand "De Ruimtevaarder"
Supporting small and medium-sized enterprises on marketing strategies & execution to grow their business. Focus on webdesign (wordpress), E-mail Campaigns (MailChimp) and Paid Media (Facebook & Google Ads).
Under the same name I provide photography & content creation services as well.
2019 - 2020Colruyt Group
Data & Performance Manager
As Data & Performance Manager I coordinated our data-team on:
Data-strategy: helping our teams to better understand the impact that data could have on our business and to define a solid strategy, as well as a concrete roadmap (including project deliveries by internal & external parties and data solution support) in order to realize this impact.
Performance management: coaching teams & colleagues on the use of data and BI, as well as keeping track of the different team and business KPI’s in order to achieve our targets.
2017 - 2019Colruyt Group
Online Acquisition Manager
The responsibility of the Online Acquisition Manager at ColliShop (part of Colruyt Group) was to focus on online media strategies and holistic planning approaches across Search, Social, Display, Mobile, Video, Affiliate and Programmatic channels.
2016 - 2017Dentsu - iProspect
Digital Performance Consultant
As a Performance Specialist it was my goal to translate the marketing strategy of a client to a profitable and performing digital strategy. With the right insights and tools I tried to reach clients goals and provide them with new business & marketing opportunities.
2014 - 2016Dentsu - iProspect
At iProspect I managed the pay-per-click advertising campaigns for different clients in different verticals (travel, banking, insurance, automotive, health,...). This included the strategy, design, implementation, and analysis of ad, keyword and display performance.
Digital Marketing Leadership
A virtual (modular) course over a 5-month period that I followed together with other Dentsu colleagues from all around the world. Every module touched on specific digital channels and features to develop & expand my digital knowledge and leadership skills. (Squared Online is part of Google)
2012 - 2014KU Leuven
Master of Communication Sciences
Major: Strategic Communication
Dissertation: "What's in a tweet?" - A quantitative content analysis: @FoxNews vs. @VTMNIEUWS
2009 - 2012UC Leuven
Bachelor in Business Management
Major: Marketing & Communication
4-months aboard as part of the Erasmus Program @ Corvinus University of Budapest
Knowledge & Experience
Objectives & Key Results (OKRs)
Training & Certification
A two-day course that will help you use the power of automation and integration to transform marketing and combine data sources to be relevant on the right moments You will make the best use of (dynamic) creatives , define the right set of KPI’s and establish the right tech infrastructure. In addition you will rethink people, skills and processes, your organisation & partners and, in turn create better, collaborative relationships between all key stakeholders (source: google.com).
Brand Solutions Masterclass
The top 10% of graduates of the Squared Online Program for Digital Marketing Leadership were invited for a 2-day workshop in the Google Offices (New York) organised by Google Digital Academy. The workshop simulated a 'digital first' pitch for a fictive brand and how to prepare for it.
- Google Adwords
- Google Analytics
- Google Shopping
- Search Ads 360
- Marketing Fundamentals
- Doubleclick for Search
Bing Ads Certified
- Increase your Microsoft Advertising proficiency
- Optimize ad campaigns
- Maximize your reporting & tools knowledge
Marin Search Certification
Certification for the use of Marin Software for Search. Identify growth opportunities and maximize revenue across publishers, including Google, Bing, Apple Search Ads, and more. Apply audience, revenue, and contextual data from any source to drive campaign performance and growth. (source: marin.com)
Photoshop - Lightroom - Illustrator - InDesign
PowerBI - Tableau (basic)
Google Marketing Platform - Adobe Marketing Cloud - Marin Software (basic) - Google Tag Manager (basic)
Facebook - Google Adwords - Awin - ProducsUp - Doubleclick
Wordpress - Mailchimp - Office 365 - MacOSContact Me